Trialling different types of engagement


December 2016 – March 2017

Areas targeted

9,000 households in:

Daubhill, Tonge Moor, Willows, Sharples.

Campaign Summary

The campaign aimed to increase the quality and quantity of recycling collected from the mixed recycling bin for glass, cans and plastic bottles.

The campaign also supported the roll out of the new slim bin service where resident’s 240 litre general rubbish bin was swapped for a slim 140 litre bin.

Three different approaches to address contamination or quality issues were trialled.

Campaign Activities

  • Approach 1 – Door-knocking. Inspections of the mixed recycling (burgundy) bins were carried out on collection day. Households that were found not recycling right were door-knocked and offered advice on recycling and a further inspection of the burgundy bin
  • Approach 2 – Leafleting. After a bin inspection households that were found with incorrect items in the recycling bins were delivered a leaflet with recycling information and advise
  • Approach 3 – Bin Tagging. Bins were inspected and red and amber tags were left on those bins that contained incorrect items. Red tags showed that there was a large amount of contamination in the bin and the amber tag was attached that contained a few items that should not have been in the bin.

Campaign Results

The results will be updated as soon as they become available.

  • 1,127 residents were spoken to at the door step


Further reading

Case study coming soon

Recycle for Greater Manchester