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Increasing recycling rates

Rochdale

April 2016 – December 2016

Areas Targeted

8,000 households in:

Deeplish, Kirkholt, Castleton, Queensway, Bellfield, Newbold.


Campaign Summary

The campaign focused on increasing paper and card recycling rates.


Campaign Activities

  • Residents were spoken to at the door. A short survey was carried out to persuade people who did not have a paper and card recycling bin to order one or encourage residents with a 140 litre bin to swap it for a larger one (240 litre)
  • Information leaflets were delivered to all households
  • Community events were held

Campaign Results

  • 2,572 residents spoken to on the doorstep
  • 431 blue bins ordered
  • 7 information stand and 1 community fun day delivered

Further reading

Case study coming soon

 

Stockport

May 2016 – October 2016

Areas Targeted

8,290 households in:

Gatley, Cheadle Hulme, Davenport, Bramhall.


Campaign Summary

The campaign aimed at improving the quality and quantity of recycling with a specific focus on the mixed recycling bin for glass, cans and plastic bottles.

The project focused on encouraging residents to recycle items that research shows are wrongly put into the general rubbish bin and that are typically found in specific areas in the house (like the bathroom).


Campaign Activities

  • Households in the area were spoken to at the door to remind them of what items can go in the recycling bins and inform them about recyclable items that people tend to forget
  • An online version of the survey was available for those residents not at home
  • The ‘Bin It To Win It’ incentive was used to encourage residents living in the selected areas to recycle more. Entries were collected via both the online and doorstep survey. Random entries were selected and their bins inspected on collection day. The 4 prizes were awarded to households that recycled right
  • ‘Bin It To Win It’ leaflets were delivered to all targeted households via door -knocking
  • Family open days to the Longley Lane recycling education centre were held to increase residents understanding of recycling
  • Community events were held

Campaign Results

  • 2,984 residents spoken to on the doorstep
  • 1,500 survey entries
  • 4 Bin it to Win it prizes (4x£250 shopping vouchers) delivered
  • 5 community events held – 206 residents engaged
  • 3 open days held – total of 70 participants

Further reading

Case study coming soon

 

 

Recycle for Greater Manchester