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Increasing food waste recycling

Manchester

April 2016 – March 2017

Areas targeted

15,715 households in:

Ardwick, Bradford, Cheetham, Fallowfield, Gorton, Harpurhey, Levenshulme, Longsight, Newton Heath, Moss Side, Rusholme.


Campaign Summary

Research showed that only 11% of residents in the area recycled their food waste

The aim of the campaign was to encourage residents to recycle more of their food waste.

Residents in these areas have communal bin services for all  their waste and recycling apart from food waste which is collected from the front of their house in a small food waste caddy.

A large amount of food waste was getting thrown away in the communal general rubbish bins.  By getting residents to recycle their food waste would mean there would be less overfilled general rubbish bins.


Campaign Activities

  • All households were door knocked, to take part in a short survey and to order a food waste caddy
  • All households received a food recycling information leaflet
  • Campaign team attended community events to provide recycling information
  • Education team delivered assemblies in schools and offered visits to the Education Centres
  • Golden Ticket competition was run to encourage residents to recycle by rewarding local schools

Campaign Results

  • Over 4,000 new food caddies were ordered and delivered to residents
  • 8 community events attended
  • 7 assemblies delivered to schools
  • 10 schools visited an Education Centre
  • 3 schools took part in the Golden Ticket competition –  881 Golden tickets collected, with a total £1500 awarded to schools

Further reading

Case study coming soon

 

Tameside 

May 2016 – December 2016

Areas targeted

11,873 households in:

 Dukinfield, Hyde, Stalybridge.


Campaign Summary

The aim of the campaign was to reduce the amount of food waste that is still getting disposed of in the general rubbish bin.

Recycling food waste correctly in the right container not only improves recycling rates but also creates more space in the general rubbish bins that tend to get overfilled.

The second objective of this campaign was to reduce contamination in the other two recycling bins (paper and card and mixed recycling).


Campaign Activities

  • All households were door knocked and given an information leaflet to help them recycle all their food waste. They also had the chance to order food recycling containers
  • A ‘no food waste sticker’ was placed on the general waste bin as a reminder
  • The Golden Caddy prize draw was used as an incentive for residents to start using newly requested food recycling caddies
  • Community events were held across the targeted area
  • Free coaches were made available to local schools to encourage them to visits our education centres

Campaign Results

  • Over a 1000 new food caddies were ordered and delivered to residents
  • One winner was selected who won £150 of Love2shop vouchers
  • 4 schools assemblies were delivered to over 120 pupils

Further reading

Case study coming soon

 

Trafford

September 2016 – December 2016

Areas Targeted

6,095 households in:

Altrincham, Old Trafford, Sale Moor, Sale West.


Campaign Summary

Initial research conducted by Trafford Council showed that up to 25% of the content of the general rubbish bin is food waste.

The aim of the campaign was to focus on encouraging residents to recycle all their food waste in the food and garden recycling bin which is collected weekly.


 Campaign Activities

  • All households were door knocked and provided with an information leaflet about food waste recycling. Residents were also given the chance to order new recycling containers
  • A ‘no food waste’ sticker was placed on the general rubbish bin as a reminder
  • Community events to engage with resident were held across the targeted area
  • Assemblies were delivered in local schools

Campaign Results

  • 4 community events held attended by a total of 119 residents
  • 4 education visits and one assembly delivered to local schools to 346 pupils.
  • 268 containers ordered by residents
  • Food waste recycling has increased by 5.7%

Further reading

Case study coming soon

 

Recycle for Greater Manchester